At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2025, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Video’s role in reaching consumers is ever-growing, and we want to help you reach new audiences! The PRH video team is putting together a database of authors interested in making YouTube content and would love all who are interested to fill out this survey. We’re especially interested in people who consider themselves subject matter experts. https://bit.ly/415DLP9
Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.
Happy 2025! As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2024. We are excited to work closely with many of you this year, and to celebrate more coming accomplishments!
Becoming a published author for the first time is an incredible experience, but it can also be overwhelming and confusing. From learning about your book’s lengthy publishing timeline to setting yourself up for success in the months leading up to your launch, debuting can raise a lot of questions about just how everything works.
The last time we checked in on Meta’s newest platform, Threads, it was early in its development. Now that it’s past its first birthday and has more than 200 million active users, we’re going over some of the new (and upcoming) features built to help creators get the best experience out of the app.
As part of our recent Author University program “Everything You Need to Know about School and Library Marketing,” Alan Walker, VP of Higher Education Marketing for Penguin Random House, joined us to shed some light on this busy behind-the-scenes team.
Across three sessions this year, Author University hosted hundreds of guests to discuss insights on various parts of the author life. We’ll be back with more live sessions in the new year—but if you’re unfamiliar with Author U seminars or missed any of the live sessions this year, we’re looking back at our 2024 panels with some key tips and takeaways to get you started!
If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.
In October, Penguin Random House joined forces with the Association of American Publishers (AAP) and more than 10,000 global creators and cultural institutions in signing a statement condemning the unauthorized use of creative and intellectual works by big tech companies for their generative AI models.