As part of our recent Author University program “Everything You Need to Know about School and Library Marketing,” Alan Walker, VP of Higher Education Marketing for Penguin Random House, joined us to shed some light on this busy behind-the-scenes team.
Across three sessions this year, Author University hosted hundreds of guests to discuss insights on various parts of the author life. We’ll be back with more live sessions in the new year—but if you’re unfamiliar with Author U seminars or missed any of the live sessions this year, we’re looking back at our 2024 panels with some key tips and takeaways to get you started!
If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.
In October, Penguin Random House joined forces with the Association of American Publishers (AAP) and more than 10,000 global creators and cultural institutions in signing a statement condemning the unauthorized use of creative and intellectual works by big tech companies for their generative AI models.
The PRH Consumer Marketing Team is thrilled to announce the continuation of our year-end campaign tradition with The Year in Books 2024: Gift & Gather!
The time surrounding your onsale date is usually the best window for promoting your book. But after the initial marketing and publicity push is over, how do you help your book keep its momentum? We sat down with Brad Meltzer, Angela Montoya, Hampton Sides, and a few experts from the Penguin Backlist team to talk about boosting your backlist.
One registration gets you access to all three sessions as well as the social hour for PRH authors!
Penguin Random House is thrilled to invite you to Author University Bonus 2024, a half-day virtual learning event featuring a selection of breakout authors and in-house experts giving advice on the topics that impact authors the most.
The Reader Lounge, a PRH Research Community, is PRH’s proprietary in-house research panel composed of engaged, avid readers who have opted into the community to share their unique perspectives on their preferences, reading behaviors, trends, and other custom topics relevant to book publishing. The Consumer Insights team uses The Reader Lounge to conduct surveys in order to learn more about consumer needs and preferences. In June, the team surveyed avid readers about what book clubs they participate in, how their book clubs select books, how they engaged with their book clubs, and what might elevate their book club meetings even more.
So, you’ve been alerted that your ebook is on sale at a certain vendor. Ebook sales can be great opportunities to hype your book and encourage potential readers to check it out. Before you take to your socials, here are a few tips to make sure the promotion is a success!
Dear Authors,
We are delighted to announce the launch of our Hispanic and Latine Heritage Month campaign, “Book Your Vacaciones with Penguin Random House”!
This campaign is an integral part of our ongoing I Am La Cultura program, which aims to captivate readers by introducing them to their next favorite books penned by the many talented Hispanic and Latine authors who are making a significant impact on society and culture.