News for Authors

Happy 2026! As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2025. We are excited to work closely with many of you this year, and to celebrate more coming accomplishments!

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In case you missed it, the Author Portal has gone through a few minor changes this month.

Along with updating the site’s appearance to better match Penguin Random House branding, we have enhanced the log-in and registration systems. The impact to you is minimal unless you choose to update any of your log-in details.

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Rarely do we get to share algorithm tricks that take so little time and effort. Using Amazon’s Author Central may be the best and easiest tip we can offer—one that can directly support your books on their sales page.

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When exploring PenguinRandomHouse.com, you might have spotted a few places where we request email addresses from readers, to send them book recommendations, alerts, and promos, and wondered how those programs work. PRH’s Email Marketing and Operations teams spearhead these newsletters, putting your books in front of readers who will love them!

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Last month, we hosted Author University 2025: Mastering Media and Publicity, featuring some in-house experts (and our very first outside expert!) sharing insights on podcast guest appearances, advanced media strategies, and online crisis management. For those of you who couldn’t attend or who want to review the content again, we have good news: All the sessions are now available to view on the Author Portal!

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Your author website can be a great hub for potential readers to learn more about you and where to find your work, as well as a great home for other resources you might want to provide to your audience. But discoverability can be a difficult problem. In an endless sea of websites, how do you make sure that yours surfaces in a search? Search engine optimization (SEO) can help you make sure your author website performs better for fickle algorithms.

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One registration gets you access to all three sessions as well as a social hour for PRH authors!

Penguin Random House is thrilled to invite you to Author University 2025 on Wednesday, November 5, from 1 to 5 p.m. ET on Zoom. This half-day virtual learning event will feature a selection of experts offering advice on the topics that impact authors the most.

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The year-round appetite for scary stories among young readers continues to grow. This Halloween, the PRH Consumer Insights team delves deeper into the cultural forces behind this trend, asking: Why is horror having such a powerful moment?

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When it comes to connecting with potential readers online, most social media platforms have specific primary audiences. TikTok is great for the young adult and romance spaces. LinkedIn can be perfect for business, self-help, and journalism. What if there was a website with a curated space for every audience? Reddit may be the answer.

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For authors, book publicity often feels like one of the more mysterious and ever-changing aspects of publishing. What’s involved in the publicity process? What exactly do book publicists do? And where do authors figure into this part of launching a book into the world?

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