News for Authors

Apr 4, 2019

Updates on IGTV: Tips and Learnings for Authors

Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. (more…)

Mar 11, 2019

Behind the Scenes: A Q&A with Penguin Random House Audio

As digital audio consumption continues to grow, the team creating our audiobooks continues to adapt. We sat down with Amanda D’Acierno, president and publisher of Penguin Random House Audio Group, to learn more about the inner workings of PRH Audio and the audiobook industry as a whole. (more…)

Mar 11, 2019

Persona: How We Use Reader Segmentation to Extend Your Books’ Reach

To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. (more…)

Mar 11, 2019

Four Tips on Creating Your Own Bookstagram

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. (more…)

Feb 12, 2019

The Role of Voice Technology in the Publishing Industry

The explosive rise of smart speakers in recent years has been fascinating to watch—and to listen to. In this article, we’ll highlight the recent history of voice technology and take a look at how we’re integrating voice into the publishing industry. (more…)

Feb 12, 2019

Make Your Voice Heard: Take Our Social Impact Survey

Last month, we shared a video showing how Penguin Random House goes beyond the books we publish to give back to our communities. By volunteering, book donations, and charitable giving, every day our employees and publishers strive to make a positive difference in the world through our Social Impact initiatives. (more…)

Feb 12, 2019

Five Tips on Taking a Good Author Photo

Your official author photos will become one of your most-used assets throughout the publishing process, from publicity to production. In this article, we offer tips on how to get good, multi-purpose author photos. (more…)

Jan 17, 2019

Penguin Random House Publishing Highlights: 2018

As we ring in the new year, we look back on the many successes achieved by our talented authors in 2018. We look forward to working closely with many of you in 2019, and to celebrating more achievements to come! (more…)

Jan 17, 2019

Author Portal Update: An Easier, More Secure Login Process

If you’ve logged into the Penguin Random House Author Portal in the past month, you may have noticed our new adaptive authentication login process. In this article, we detail the new process and the benefits to come from it. (more…)

Jan 17, 2019

Book Blogging with Tumblr

The blogging site, Tumblr is one of the more dynamic and versatile social media platforms out there. In this article, you’ll learn some tips on using Tumblr to promote your books in creative and interesting ways. (more…)

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