Nearly all books are still made of ink on paper, whether printed on a conventional offset press or the more recent digital presses. To paraphrase Gertrude Stein: a book is still a book is still a book. But for each title we publish, the process of getting the book to press differs greatly. Read on to learn more about the interior design and print production processes at Knopf Doubleday Publishing Group. (more…)
People love to talk about the death of the publishing industry, but as we’ve shown time and time again, the truth is another matter. The AAP recently released its industry-wide annual report of 2015 data, and here are some key takeaways. (more…)
Litsy is a new social network that is generating buzz among readers. The platform is best described as a cross between Instagram, Twitter, and Goodreads, because of its highly visual, short-form, and book-centric nature. Litsy made its debut this spring as an iOS app. (Android and Web versions are currently in development.) Continue reading for an overview of Litsy, and learn how to effectively use it to connect with readers. (more…)
In all areas of production, a great deal of time and thought is put into how to attract readers and turn them into lifelong fans of your work. But authors rarely get to see this process. For this article, we interviewed Helen Yentus, art director at Riverhead, and asked her to guide us through the multifaceted world of cover design. (more…)
While titles, covers, and marketing copy are all important ways to attract a reader to your book, the first page of the book itself has an equally critical role: it offers readers a glimpse of your writing style and the story that follows. (more…)
Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. (more…)
We, too, are writing our story at Penguin Random House: telling the world who we are, what we do, and why we do it. Equally important is how. We invite you to explore the shared sense of purpose across our organization in this new video. (more…)
Behind the scenes, your Penguin Random House teams are hard at work crafting copy that will draw readers in with a few sentences while still getting across your book’s essence. From web copy to flap copy, this relatively veiled field of publishing has evolved for all genres over the last decade. (more…)
With more than 1.5 million apps available in Apple’s App Store, the business of book apps is a competitive landscape. We spoke with Katherine McCahill, senior director of digital development, to find out how Penguin Random House approaches this space, and what the future of book apps looks like. (more…)
How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. (more…)