TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more
Together with We Need Diverse Books (WNDB), Penguin Random House is thrilled to announce the launch of the Black Creatives Fund, an initiative with a mission of supporting emerging and established Black writers and illustrators. PRH is the inaugural sponsor of the fund for the year 2021. Read more
PRH’s three national distribution centers had to quickly pivot their operations when the pandemic hit. Read on to learn how our distribution teams safely and successfully kept books shipping throughout 2020. Read more
With Valentine’s Day almost upon us, the PRH Insights team delved into the Romance genre to get a glimpse of its average reader. Let’s take a closer look at the makeup of the Romance audience, from demographics to purchasing habits! Read more
You’ve been working hard promoting your book in the months leading up to publication, and now the day is finally here! In this post, you’ll learn some essential tips for writing an effective and enticing pub day email to all your contacts. Read more
Despite the countless challenges we all faced in 2020, Penguin Random House continues to celebrate honors and accolades for our books and authors. Let’s take a moment to look back on the many successes our talented authors achieved. Read more
It’s safe to say that 2020 was a challenging year for retail. With unprecedented circumstances to navigate, specialty stores, department stores, and local shops have all faced severe challenges in this new reality. Read on for a closer look at the state of retail as we close out 2020 and look to the year ahead. Read more
Your book’s cover reveal is one of your first chances to build buzz for your upcoming project. In this article, we go over the ins and outs of what makes a successful cover reveal. Read more
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. For a look at the quarter ahead (Q1 2021), read on! If you’d like to review the changes the team has been tracking over the course of the pandemic, check out the newsletter article from July here. Read more
Since debuting in 2010, Out of Print, a division of Penguin Random House, has celebrated literature by creating fashionable gifts and merchandise while promoting literacy in underserved communities. Read more