News for Authors

Penguin Random House Added 300,000 to the One Million Books Donated to First Book in Obama Family Name

by The Author Newsletter Team|December, 2019

On Giving Tuesday, Penguin Random House joined with Former President Barack Obama and First Lady Michelle Obama to announce that the company will donate an additional 300,000 children’s books to First Book, building upon its previously announced donation of one million of its children’s books to First Book in the Obama family’s name. Read more

Author Portal & Newsletter Survey 2019

by The Author Newsletter Team|November, 2019

Calling all authors! We would love you to complete our quick survey. Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Penguin Random House Author Portal. Read more

Q&A with Consumer Marketing: Finding Ways to Welcome Consumers to the Habit of Reading

by The Author Newsletter Team|November, 2019

At Penguin Random House, our marketing teams play a major role in getting the word out about your books. We spoke with Sanyu Dillon, executive vice president and director of marketing strategy and consumer engagement, about the evolution of her team and of consumer marketing as a whole. Read more

How to Create Your Own Podcast

by Neda Dallal|November, 2019

Ever thought about starting a podcast? As an author, you may find that you have a lot to say beyond the content of your book, and a podcast can be a great medium for this. This article details the basics of making your own podcast, from soup to nuts. Read more

Give the Gift of Books from Penguin Random House!

by The Author Newsletter Team|November, 2019

We are delighted to extend this special author promotion to help you stock up on books (yours or those by others) and help those in need this holiday season!
Read more

How to Win at Twitter

by Benjamin Dreyer|October, 2019

Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more

The Special Markets Landscape: Embracing Experiential Retail and Beyond

by Jennifer Lipman|October, 2019

The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re undoubtedly familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams Sonoma, TJ Maxx, and more. Read more

Frequently Asked Questions: How Do I Promote My Posts on Social Media?

by Phil Stamper-Halpin|October, 2019

As you get better acquainted with social media use, you may eventually consider the option of promoting your posts to a wider audience. In this article, we’ll go over the fundamentals of and FAQs about promoting your posts on social media. Read more

2009 to 2019: A Decade of Changes in Book Publishing

by Phil Stamper-Halpin|September, 2019

The past decade in book publishing has been a fascinating time for readers, retailers, authors, and publishers alike. The rise of digital, the self-publishing boom, and significant competition from other media products have all changed the landscape of the industry. Read more

More Apps and Tools for Authors

by Phil Stamper-Halpin|September, 2019

As a follow-up to one of our most popular articles from 2017, “11 Apps and Tools to Make Your Writing Sessions More Productive,” we’re back to let you know about the latest apps, tips, and trends (and some book recommendations!) to cut out distractions and get the most out of your writing. Read more