From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more
On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.
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While beachgoers and staycationers alike get ready for warmer weather, one item ties us all together: a good book. As we reach the second half of the year, we take a look at the genres and books that are trending this season. Read more
Book publishers of all shapes and sizes are clamoring to produce audiobooks and meet demand for this fast-growing format. Read more to learn about what sets PRH’s audio production apart, and how we create high-quality audiobooks that resonate with readers and listeners. Read more
As we mentioned in a previous article, on your social media accounts, you get to determine the line between general negative comments and hate speech, threats of violence, or obscene language. But as online discourse gets louder and messier, it becomes harder to draw that line. In this article, we define common types of online harassment and explain how to report and deal with each. Read more
Online learning is a popular medium for readers and authors alike. E-courses can help you connect with your existing audience and expand your fan base by offering engaging, instructive content that goes beyond your book itself. In this article, we explore what makes an online course successful and how to determine if creating one is the right strategy for you and your book. Read more
As the Penguin Random House “News for Authors” newsletter begins its eighth year, one frequently asked question from authors has become increasingly relevant: “Should I have an author newsletter, and how do I start one?” In this article, we share what’s new in the newsletter world and give some best practices for starting your own. Read more
When you’re the CEO of the biggest book publisher in the country, you’ve got a pretty long books-to-read list! Our undaunted leader/reader, Madeline McIntosh, gives us a peek at some of her favorite recently published books—novels, business titles, memoirs, and everything in between. Find something fresh to enjoy, recommended by someone who seriously, seriously reads books. Read more
For more than seventy years, Penguin Classics has been a revered publisher of classic literature in the English-speaking world. With more than 1,800 titles, Penguin Classics celebrates the universality of storytelling from our past to connect generations of readers inclusively across time. Read more
Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more