News for Authors

Persona: How We Use Reader Segmentation to Extend Your Books’ Reach

by The Author Newsletter Team|March, 2019

To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more

The Role of Voice Technology in the Publishing Industry

by Matteo Costa|February, 2019

The explosive rise of smart speakers in recent years has been fascinating to watch—and to listen to. In this article, we’ll highlight the recent history of voice technology and take a look at how we’re integrating voice into the publishing industry. Read more

Make Your Voice Heard: Take Our Social Impact Survey

by The Author Newsletter Team|February, 2019

Last month, we shared a video showing how Penguin Random House goes beyond the books we publish to give back to our communities. By volunteering, book donations, and charitable giving, every day our employees and publishers strive to make a positive difference in the world through our Social Impact initiatives. Read more

Five Tips on Taking a Good Author Photo

by Phil Stamper-Halpin|February, 2019

Your official author photos will become one of your most-used assets throughout the publishing process, from publicity to production. In this article, we offer tips on how to get good, multi-purpose author photos. Read more

Penguin Random House Publishing Highlights: 2018

by The Author Newsletter Team|January, 2019

As we ring in the new year, we look back on the many successes achieved by our talented authors in 2018. We look forward to working closely with many of you in 2019, and to celebrating more achievements to come! Read more

Author Portal Update: An Easier, More Secure Login Process

by Phil Stamper-Halpin|January, 2019

If you’ve logged into the Penguin Random House Author Portal in the past month, you may have noticed our new adaptive authentication login process. In this article, we detail the new process and the benefits to come from it. Read more

Book Blogging with Tumblr

by Neda Dallal|January, 2019

The blogging site, Tumblr is one of the more dynamic and versatile social media platforms out there. In this article, you’ll learn some tips on using Tumblr to promote your books in creative and interesting ways. Read more

We Believe in the Power of Books to Connect and Transform Us

by The Author Newsletter Team|January, 2019

Books have the power to connect and transform us, and at Penguin Random House, as a global community of book lovers, we are passionate about making a positive difference in the world with our publishing. Read more

2018 in Review: Top Five Sales Trends

by Phil Stamper-Halpin|December, 2018

In July, we gave our authors a peek into our top five summer sales trends. In this article, we zoom out a bit and take a look at the entire year, reviewing some of the top sales trends at Penguin Random House throughout all of 2018. Read more