We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. Read more
A podcast can be a great way to extend your author brand, but it requires a sizeable time and financial investment, and the process can be challenging. Enter Anchor, a new app that offers a user-friendly way to record and share your own podcasts. Read more
The right to freedom of expression, and the protection of writers against censorship and unjust persecution, are indispensable to the development of society and culture. We at Penguin Random House are unwavering in our support of writers who seek out truth in their stories and stand with organizations that share in our commitment and devotion to free speech as a fundamental right. Read more
When authors are writing outside of their experience, feedback from experts within the communities they’re writing about is crucial. Read on to learn more about this important stage of the editorial process. Read more
Building a community of other writers, supporters, and readers is an important way for authors to spread the word about their work. In this article, we’ll provide tips on how to engage with authors and readers using social media, online events, and email. Read more
You may have noticed a recent upgrade to the Author Portal: a site-wide notification system that keeps our authors up to date when any new information is added to their portals. Continue reading to learn more and to take our annual Author Portal, newsletter, and webinar survey. Read more
Recently, the publishing industry has seen an uptick in books that showcase activism from the youth perspective. Books like She Persisted by Chelsea Clinton, Dear Martin by Nic Stone, and I Am Not Your Perfect Mexican Daughter by Erika L. Sánchez broach topics of social justice and acknowledge the presence of racial, socioeconomic, and gender divides in our society. Read more
In the age of social media, our communication platforms are constantly in flux. In this article, we highlight recent updates to the most popular social media platforms, and how these changes will be relevant to you. Incorporating these updates into your social media routine might really help to extend your brand and increase awareness about your books! Read more
As we ring in the New Year, we look back on the many successes achieved by our talented authors in 2017. We look forward to working closely with many of you in 2018, and to celebrating more achievements to come! Read more
Whether you’re working in a home office or writing on the go, these tips can be beneficial to your personal health. In this article, we go over ergonomic practices that could help you reduce writing-related injuries and improve productivity. Read more