News for Authors

April is for Lovers… Book Lovers: How You Can Get Involved

by Emily Condlin|April, 2017

April is quickly becoming the month to celebrate books and reading, with campaigns here in the United States—including Poetry Month and #ProjectReadathon—and abroad—including UNESCO’s World Book and Copyright Day and Spain’s St. Jordi Day. Keep reading to learn more about how Penguin Random House is helping to drive the global conversation about books and reading this April, and how you can get involved and give back. Read more

Why and How Authors Should Survey Readers

by Phil Stamper-Halpin with Alex Alman|April, 2017

With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. Read more

Author Newsletter & Portal Survey

by The Author Newsletter Team|March, 2017

Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings and webinars to the variety of resources on the Penguin Random House Author Portal. Read more

The Growing World of Fan Conventions & How You Can Get Involved

by Lindsey Elias|March, 2017

Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

Retail and Book-Buying Insights from the 2016 Holiday Season

by Andrea Bachofen|February, 2017

The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. Read more

International Marketing and Publicity: Promoting Your Books Worldwide

by Christine Swedowsky|February, 2017

With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more

Penguin Random House Publishing Highlights: 2016

by The Author Newsletter Team|January, 2017

As we ring in 2017, we look back on the previous year, which was filled with success for many of our talented authors. We look forward to working closely with many of you in 2017, and to celebrating many more successes! Read more

8 New Year’s Resolutions for Writers

by Phil Stamper-Halpin|January, 2017

As we start a new year, it’s common for authors to set goals and resolutions for their writing. In this article, Penguin Random House editors chime in with New Year’s resolution ideas for writers. Read more