Read It Forward’s audience of avid readers is eager to hear directly from authors. (The average Read It Forward member reads sixty-two books per year!) Our site gives authors a platform to showcase their passions, their talents, and their own reading taste for our audience. Read more
Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.
Podcasting, in its early forms, dates back to the early to mid-2000s. Dubbed an experiment by The Guardian in 2004, this twist on radio broadcasting blossomed into an entirely new kind of medium. But by the end of the decade, interest declined as streaming services, from Spotify to Netflix, took the main stage. Read more
Engaging blog posts are a great way to connect with fans and give readers another reason to visit your site. Whether you’ve been thinking about starting an author blog or already have one, we’ve gathered tips to help create engaging posts that will inspire readers to revisit your site and share your content. 
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How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more
The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more
As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more
This spring, join Penguin Random House, the American Library Association, authors, and readers across the country in celebrating National Readathon Day on Saturday, May 21. Watch how other Penguin Random House authors are lending their support to the cause and keep reading to learn how you can join in.
2016 is poised to be the year of the largest overhaul to copyright law in nearly half a century, as members of Congress, the House Judiciary Committee, and other government agencies undertake a comprehensive review of the current copyright landscape.
Revisions can be a challenging part of the writing process, but also one full of opportunity. In this delicate stage, authors look at their work from a fresh perspective. But knowing which mistakes to look out for can be a challenge. We’ve asked our fiction and nonfiction editors about common pitfalls they see in early drafts and how authors can overcome them.