
Relationships can be hugely important in book publishing, and often these relationships begin with the author. Whether it’s an author’s relationship to his or her followers, a group of influencers, or particular brands, these connections can significantly impact the success of a book. This article explores some of these connections, citing examples of relationship-driven campaigns that worked. I should note that although these strategies were used for cookbooks, the ideas are applicable to all genres, with a bit of creativity and flexibility. Read more