by Alyssa Castaneda|December, 2022
With more than 85 billion views and counting, #BookTok is one of TikTok’s most popular hashtags, featuring a vibrant, global community of people who share a passion for reading.
Now Available: Author University Video on Demand
by The Author Newsletter Team |November, 2022
In October, the Author Portal team brought you the Author University Bonus Session “How to Create Great Content for Social Media.” The recorded session is now available on demand for your viewing pleasure on the Author Portal.
Talking Pride, Book Banning, and Social Justice with Robert Jones, Jr.
by PRH LQBTQ+ Network|November, 2022
Robert Jones, Jr., is the author of the New York Times bestselling novel The Prophets, which won the 2022 Edmund White Award for Debut Fiction, was a finalist for the 2021 National Book Award for Fiction, and was named one of the best books of 2021 by Time, Entertainment Weekly, USA Today, The Boston Globe, and The Washington Post, among others. His writings have been featured in The New York Times, Essence, and The Paris Review, as well as in the critically acclaimed anthologies Four Hundred Souls and The 1619 Project. He has also been a guest panelist for PRH’s online seminar for authors, Author University. This interview was originally conducted in June 2022 for Igloo, Penguin Random House’s internal news hub.
Prep for Success with Facebook and Instagram Reels
by Jacky Bethea|November, 2022
Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.
Give the Gift of Books from Penguin Random House!
by Penguin Random House U. S.|November, 2022
We are delighted to extend this special author promotion to help you stock up on books (yours or those by others) and help those in need this holiday season!
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Your Invitation to the PRH Author University Bonus Session
by The Author Development Team |October, 2022
Penguin Random House is thrilled to invite you to the Author University 2022 Bonus Session, “How to Make Great Content for Social Media.” This virtual learning event features three talented content creators sharing their insights and expertise on engaging with your audience through video, photography, audio, live experiences, and more.
Designing a Book Cover with Grace Han
by Jacky Bethea|October, 2022
The cover is a major component of the first impression of a book. Eye-catching colors, recognizable themes, and aesthetically pleasing text can make a big difference upon a potential reader’s first glance at a new novel. Grace Han, associate director of design at Riverhead, understands this all too well. Here are some insights about the design ingredients of an iconic book cover.
How to Develop Multicultural Audiences
by Carolina Meurkins|October, 2022
There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.
PRH Consumer Marketing Launches Slow Down, Read a Book
by Penguin Random House U. S.|October, 2022
Do you feel overwhelmed by content? You are not alone. Social media, the news, and streaming services have stolen our ability to concentrate, and it’s time we take it back! But with nearly half of Americans admitting to being addicted to our phones, it’s clear we need a little help.
How DEI Can Help Authors: A Q&A with the PRH Manager of Diversity Recruitment and VP of Growth Marketing
by Eboni Rafus-Brenning|September, 2022
According to Eboni Rafus-Brenning, Manager for Diversity Recruitment at PRH, a diverse, equitable and inclusive publishing company is a major keystone for creating a receptive and productive environment for authors and their readers alike. New hires recruited from outside of publishing, like VP of Growth Marketing Anne Bono, can offer insights from other industries to help propel authors forward. Read on to learn more about why diversity matters at your publishing house—Eboni will take it from here!