News for Authors

How to Write a Successful Launch Day Email

by Phil Stamper-Halpin|April, 2025

The launch of your new book is not all about social media! In this article, we’ll highlight how you can engage your close connections—whether personal friends or newsletter subscribers—through email on launch day.

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How to Prepare for Speaking Events

by Phil Stamper-Halpin|February, 2022

As we ease into a “new normal” of virtual, in-person, and hybrid book events, these tips will prepare you to get your book’s message across in any format. Read more

Marketing Your Book: What You Need to Prepare for Your Book Launch

by Phil Stamper-Halpin|November, 2018

As you approach your book’s launch date, whether you’re a debut author or a seasoned veteran, you’ll face the challenge of finding or creating the materials to market your book, especially those fit for online spaces. In this post, we list some things you’ll need to prepare for your launch. Read more