In March, the Author Portal team brought you Author University: Reaching More Readers with Newsletters & Video Platforms. The recordings are now available on demand on the Author Portal for your viewing pleasure.
Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success.
YouTube is the original home for video content online. It’s constantly expanding and evolving, and accommodates both long-form and short-form videos. It is a great place to make transformative and versatile content, without time limits. On this platform, the only limitations are your drive, resources, and imagination. But if you’re new to the platform, its scale can be a bit daunting. Here are some factors to consider as you get started.
Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.