Happy 2026! As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2025. We are excited to work closely with many of you this year, and to celebrate more coming accomplishments!
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2025, a report that anticipates consumer sentiment and behaviors we may see during the coming quarter.
Hope you’re all staying cool this summer! Catch up on recordings from the latest Author U session and some Author News articles on topics affecting authors right now.
Happy 2025! As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2024. We are excited to work closely with many of you this year, and to celebrate more coming accomplishments!
This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2023. We are excited to work closely with many of you in 2024, and to celebrate more coming accomplishments!
To showcase some of the biggest and buzziest books of 2023, Penguin Random House is thrilled to announce the continuation of our year-end campaign tradition, The Year in Books 2023: The Stories We Share, live now!
Ever wondered what goes into the making of a book cover? Earlier this year, we shared “Evolution of a Book Cover: The Prophets by Robert Jones, Jr.”, a video that shows Vi-An Nguyen, art director with Penguin Publishing Group, narrating the progression of her cover options for The Prophets by Robert Jones, Jr., and how she arrived at the final choice. In case you missed it, the video, created by Jonathan Masino, senior video producer on the Consumer Marketing Creative Media team, can be seen below:
We’re excited to announce the launch of the new Penguin Random House Banned Books Site to address the sharp rise in book bans and challenges across the country. The site is a centralized destination featuring customized resources for everyone who is interested in taking action against book bans, from librarians and teachers to authors, illustrators, booksellers, parents, and students. Whether you have ten minutes or ten hours to dedicate to this cause, we outline clear ways to make a difference in your community.
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.