This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2023. We are excited to work closely with many of you in 2024, and to celebrate more coming accomplishments!
To showcase some of the biggest and buzziest books of 2023, Penguin Random House is thrilled to announce the continuation of our year-end campaign tradition, The Year in Books 2023: The Stories We Share, live now!
Ever wondered what goes into the making of a book cover? Earlier this year, we shared “Evolution of a Book Cover: The Prophets by Robert Jones, Jr.”, a video that shows Vi-An Nguyen, art director with Penguin Publishing Group, narrating the progression of her cover options for The Prophets by Robert Jones, Jr., and how she arrived at the final choice. In case you missed it, the video, created by Jonathan Masino, senior video producer on the Consumer Marketing Creative Media team, can be seen below:
We’re excited to announce the launch of the new Penguin Random House Banned Books Site to address the sharp rise in book bans and challenges across the country. The site is a centralized destination featuring customized resources for everyone who is interested in taking action against book bans, from librarians and teachers to authors, illustrators, booksellers, parents, and students. Whether you have ten minutes or ten hours to dedicate to this cause, we outline clear ways to make a difference in your community.
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.
From graphic novels to comics and manga to the once-niche genre of graphic nonfiction and memoir, visual books fit perfectly with the varied reading trends of the last couple of years. Read on to learn more about what’s new and notable in these formats.
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2022. We are excited to work closely with many of you in 2023, and to celebrate more coming accomplishments!
This year, Banned Books Week felt like less of a celebration and more of a moral imperative, and our mandate at Penguin Random House to protect writers against censorship is more important than ever. As the book-banning epidemic continues to spread across the country, we remain committed to championing the open exchange of ideas and the power of narrative to broaden perspective and strengthen human empathy.
Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.