News for Authors

Book Publishing: A Stable Business

by David Thompson|September, 2012

Publishing, if you listen to the media, blogs, or internet forums, is a dying business. The truth is another matter.For many years the book industry has been tracked by two separate organizations: the Book Industry Study Group (BISG) and the American Association of Publishers (AAP). I happen to have reporting going all the way back to 1982 in my office. For a long time, the organizations used very different methodologies to arrive at the total yearly sales volume for print and eBooks combined. Their numbers never came close to matching, which created a credibility problem. Read more

Monthly Marketing Tip: Twitter Hashtags

September, 2012

Using hashtags on Twitter is a great way to join an existing conversation and make your tweets more discoverable. Read more

How To Make Simple Infographics

by Sophie McNeill|September, 2012

Infographics take information or data and present it in a visually pleasing way. Read more