Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.
Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.
Bookish apparel brand Out of Print is celebrating the tenth anniversary of the PRH Author Newsletter by extending a 30 percent discount on all merchandise, exclusively for PRH authors. To receive this discount, use code AUTHOR30 at checkout or click this link (expires June 1).
Read on to find out more about Out of Print’s latest collections:
It’s been a busy month for the Author Development team! We’re excited to share two of our latest projects: Author University 2022 and key updates to the Author Portal homepage. Read on to learn more! Read more
As publishers, we are grounded by our beliefs in the inherent value of the open exchange of ideas, and in the power of narratives to broaden perspectives and strengthen human empathy. But these beliefs—and equitable access to books—are under serious threat. Book bans are not new, but the dramatic increase in bans and challenges, along with the change in tactics, is unprecedented.
Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.
Penguin Random House is thrilled to invite you to Author University 2022: Master Classes for Authors, a virtual learning event featuring a selection of breakout authors and publishing experts sharing their advice and insights on how to pitch your book, tips for debut authors, and more. Author University is completely free and open to every Penguin Random House author.
Seeking content from all over the world . . . grappling with the realities of the climate crisis . . . dealing with existential challenges facing the nation . . . Read on to learn more about Moments.
Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.
Denise Williams is a rising star in the literary community. Her relatable, contemporary romance novels, which feature characters of color navigating challenging social issues, are helping to fill wide gaps in the marketplace. Read more