As the Penguin Random House “News for Authors” newsletter begins its eighth year, one frequently asked question from authors has become increasingly relevant: “Should I have an author newsletter, and how do I start one?” In this article, we share what’s new in the newsletter world and give some best practices for starting your own. Read more
When you’re the CEO of the biggest book publisher in the country, you’ve got a pretty long books-to-read list! Our undaunted leader/reader, Madeline McIntosh, gives us a peek at some of her favorite recently published books—novels, business titles, memoirs, and everything in between. Find something fresh to enjoy, recommended by someone who seriously, seriously reads books. Read more
For more than seventy years, Penguin Classics has been a revered publisher of classic literature in the English-speaking world. With more than 1,800 titles, Penguin Classics celebrates the universality of storytelling from our past to connect generations of readers inclusively across time. Read more
Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more
As you navigate the publishing process, you will work closely with both your publicity and your marketing teams. This article gives a breakdown of these two essential publishing realms, the differences between them, and how they work to get your book out into the world. Read more
Since Penguin and Random House merged in 2013, it has always been our hope that the colleagues from both houses would officially unite under one roof. This became a reality in 2016 when Markus Dohle, Penguin Random House CEO, announced to employees that SL Green Realty Corp., the majority owner of Random House’s longtime headquarters at 1745 Broadway, had offered an exceptional one-time deal and PRH accepted the opportunity for an earlier move than previously thought possible. With that, a multi-year project to bring the Penguins uptown began. Read more
Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more
As digital audio consumption continues to grow, the team creating our audiobooks continues to adapt. We sat down with Amanda D’Acierno, president and publisher of Penguin Random House Audio Group, to learn more about the inner workings of PRH Audio and the audiobook industry as a whole. Read more
To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. Read more
Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more