by Neda Dallal|December, 2019
As the end of 2019 approaches, we take a look back at major trends that resonated with readers this year. Keep reading to learn about some of the biggest PRH sales trends of 2019. Read more
The Ins and Outs of Cover Design
by Anthony Ramondo|December, 2019
For many authors, the design process behind their book jackets remains a mystery. Read on for a PRH creative director’s firsthand experience of creating cover designs, insights into how to translate a manuscript into a visual concept, and examples of different cover options for a few of our titles! Read more
Following the Buzz: Being Reactive on Social Media
by Phil Stamper-Halpin|December, 2019
Previously, we’ve helped you plan your social media campaigns, from promotional tweets to featuring your pet on Instagram Stories and everywhere in between. But in this article, we focus on how to be reactive on social media and how to find and interact with viral content. Read more
Penguin Random House Added 300,000 to the One Million Books Donated to First Book in Obama Family Name
by The Author Newsletter Team|December, 2019
On Giving Tuesday, Penguin Random House joined with Former President Barack Obama and First Lady Michelle Obama to announce that the company will donate an additional 300,000 children’s books to First Book, building upon its previously announced donation of one million of its children’s books to First Book in the Obama family’s name. Read more
Author Portal & Newsletter Survey 2019
by The Author Newsletter Team|November, 2019
Calling all authors! We would love you to complete our quick survey. Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Penguin Random House Author Portal. Read more
Q&A with Consumer Marketing: Finding Ways to Welcome Consumers to the Habit of Reading
by The Author Newsletter Team|November, 2019
At Penguin Random House, our marketing teams play a major role in getting the word out about your books. We spoke with Sanyu Dillon, executive vice president and director of marketing strategy and consumer engagement, about the evolution of her team and of consumer marketing as a whole. Read more
How to Create Your Own Podcast
by Neda Dallal|November, 2019
Ever thought about starting a podcast? As an author, you may find that you have a lot to say beyond the content of your book, and a podcast can be a great medium for this. This article details the basics of making your own podcast, from soup to nuts. Read more
Give the Gift of Books from Penguin Random House!
by The Author Newsletter Team|November, 2019
We are delighted to extend this special author promotion to help you stock up on books (yours or those by others) and help those in need this holiday season!
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How to Win at Twitter
by Benjamin Dreyer|October, 2019
Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more
The Special Markets Landscape: Embracing Experiential Retail and Beyond
by Jennifer Lipman|October, 2019
The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re undoubtedly familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams Sonoma, TJ Maxx, and more. Read more