One of the best ways to generate buzz for your book is to provide advance copies to reviewers before publication. In this article, we highlight some of the early reader programs that marketers rely on to help get the word out about your book. Read more
This fall, Penguin Random House announced Book the Vote, a nonpartisan company-wide initiative dedicated to encouraging voter registration and voter turnout. One of the pillars of the program is author engagement, and we saw dozens of authors take to social media for National Voter Registration Day to ask their readers and fans to take part. Read more
As you approach your book’s launch date, whether you’re a debut author or a seasoned veteran, you’ll face the challenge of finding or creating the materials to market your book, especially those fit for online spaces. In this post, we list some things you’ll need to prepare for your launch. Read more
We are delighted to extend this special promotion to help you stock up on books (yours or others’) and help those in need this holiday season! Read more
While juggling speaking engagements, social media, reviewing copy edits, and reading books for blurbs—or for fun—you may often find it difficult to focus on the part of your life that got you here in the first place: your writing! In this article, we give you tips on how to reduce distractions, increase focus, and get back to writing. Read more
As the publishing industry continues to evolve, the managing editorial department remains crucial to the life of a book. We spoke with Meredith Dros, Executive Managing Editor of Penguin Publishing Group, for a behind-the-scenes look at what goes on in the world of your managing editors, and how their group works to prepare your book for publication. Read more
Among the various forms of social media, Pinterest has unique ways to help readers discover your books. Whether you’re new to the platform or a longtime user, read on for tips on how to boost your Pinterest profile and use it as a promotional tool. Read more
As part of PRH’s ongoing commitment to creativity, literacy, and diversity, we recently celebrated the twenty-fifth annual Penguin Random House Creative Writing Awards. Read on to learn about the ceremony and the talented award recipients. Read more
PenguinRandomHouse.com is a prime destination for readers and consumers alike. In this article, we detail the rising performance of PRH.com, some special features the site offers, and how we use the site to increase visibility of our authors’ titles. Read more
Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more