by Amy Brinker and Lindsay Jacobsen|August, 2014
Podcasting is a popular medium for readers and authors alike, and can expand your fan base with interesting, shareable content.
Speakers’ Corner
by Tiffany Tomlin and Stefanie von Beoczy|July, 2014
At the Penguin Random House Speakers Bureau, we represent an unrivaled roster of speakers who are shaping national conversations—on and off the page. Our newly designed website, prhspeakers.com, showcases our award-winning and bestselling talent, from Pulitzer Prize winners such as Junot Díaz, Charles Duhigg, Jennifer Egan, and Isabel Wilkerson to number-one bestselling authors, including Gillian Flynn, John Green, Charlaine Harris, Kathryn Stockett, Cheryl Strayed, and Markus Zusak.
Managing Your Time on Social Media
by Emily Hughes and Sophie McNeill|July, 2014
Building a social media presence can be important to your success as an author, but it can also be a significant time investment. We share our best tips on how to manage your social media efforts most effectively.
Goodreads for Authors: Learn About the New “Ask the Author” Program
by Christine Hung|July, 2014
Readers use Goodreads to discover books online, and to share books that they love. More than 25 million members and 100,000 authors use the site. Because Goodreads focuses directly on readers and on helping them discover new titles, authors who use the site strategically have a direct way to engage and interact with fans and prospective fans: users who have read or will read your books.
Introducing Our Brand-New Look
June, 2014
This was an exciting week for the Penguin Random House team, as we unveiled our new brand identity. Our new corporate wordmark will be paired with each of the company’s 250 widely recognized and respected publishing divisions, imprints, and brand symbols worldwide. This new brand identity reflects the merged company’s values, goals, and strengths, including its unique position in the international marketplace for books and its commitment to the diverse and distinct publishing houses that serve as creative homes for many of the world’s most beloved authors and books. Penguin Random House partnered with New York–based design agency Pentagram to develop the brand identity.
Tuning In, Hanging Out, and Turning Pages: Book Purchasers and Media
by Sophie McNeill|June, 2014
There’s no doubt about it—book purchasers are curious about and engaged with media content across a variety of platforms and channels, especially online media. This makes book purchasers more accessible than ever to messages from authors and publishers.
Receiving the “Enormous Envelope”
by Anna Quindlen|May, 2014
Hang Out with Readers on Google
by John Clinton with Milena Schmidt |May, 2014
Happy birthday to Google Hangouts, which turns one year old this month. Chats featuring notable authors such as Toni Morrison have put Google Hangouts on the map as an innovative way to engage with readers. Here’s what you need to know and keep in mind when planning a Google Hangout.
10 Tips for More Effective Email Marketing
by Jessica Loffredo|May, 2014
Email is anything but dead. It’s a vital part of any marketing plan, allowing you to reach readers easily at any time. But with all the inbox competition that emails face each day, how can you make your emails stand out? And if you’re new to email marketing, where should you begin? Here are 10 tips for making your email program shine.
#TwitterFiction Festival Ignites Innovative Storytelling
by Milena Schmidt|April, 2014
Authors across numerous publishers, including Penguin Random House, recently transformed Twitter into a forum for experimental storytelling during #TwitterFiction Festival 2014. The festival, which took place March 12 through 16, was a partnership among the Association of American Publishers, Penguin Random House, and Twitter. It resulted in a five-day round-the-clock global literary event that reached 50 million people on Twitter.