July, 2012
Random House’s sales team, the largest in the industry, does a lot more than take book orders in retailers’ back offices. Our reps, who have always been passionate advocates for our books and valued sources for book recommendations, have now expanded their role to reach a much broader circle of book lovers. Of course, they still work with booksellers, but they also present our books to librarians and specialty retailers, organize events for readers in their communities, and actively build buzz through blogs and social networks. They are local marketers par excellence, and their combined efforts have become essential in raising awareness of titles in their communities and beyond.
