News for Authors

A Letter to Literary Agents from Random House CEO Markus Dohle

November, 2012

MARKUS DOHLE
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
MEMBER OF THE EXECUTIVE BOARD OF BERTELSMANN SE & CO. KGaA

October 29, 2012

To Our Literary Agents,

As you now know, our parent company Bertelsmann today signed an agreement with Pearson to combine Penguin and Random House’s respective trade-book publishing activities. In this new partnership with Penguin, we will be retaining the distinct identities of both companies’ imprints. You and your clients will benefit from an extraordinary breadth of publishing choices, and editorial talents and experience. Our Random House imprint leadership remains endowed with tremendous autonomy and financial resources to decide which books to publish, and how to publish them. We expect this to continue in our new business. Read more

Spotlight: Managing Store Inventory

by Sophie McNeill|October, 2012

Vendor Managed Inventory (VMI) is a hot topic in business circles and a capability that Random House has been developing for some time. To get at the meaning behind the management-speak, we sat down with Nihar Malaviya, our SVP, director of strategy, analytics & program development, and Alyssa Oles, manager of supply chain projects and business analytics.

by Katherine Fleming|October, 2012

Each fall, libraries and bookstores nationwide participate in Banned Books Week, raising awareness of literary censorship with displays of “challenged” books and hosting events celebrating the freedom to read. This year, Banned Books Week is from September 30 through October 6. Keep reading to find out how you can get involved!

by Jessica Loffredo|October, 2012

Email newsletters are a great way to stay connected with readers. From promoting your new books to keeping your readers engaged between publications, email can strengthen your relationship with your fan base.

by David Thompson|September, 2012

Publishing, if you listen to the media, blogs, or internet forums, is a dying business. The truth is another matter.For many years the book industry has been tracked by two separate organizations: the Book Industry Study Group (BISG) and the American Association of Publishers (AAP). I happen to have reporting going all the way back to 1982 in my office. For a long time, the organizations used very different methodologies to arrive at the total yearly sales volume for print and eBooks combined. Their numbers never came close to matching, which created a credibility problem. Read more

Monthly Marketing Tip: Twitter Hashtags

September, 2012

Using hashtags on Twitter is a great way to join an existing conversation and make your tweets more discoverable. Read more

How To Make Simple Infographics

by Sophie McNeill|September, 2012

Infographics take information or data and present it in a visually pleasing way. Read more

Back To School for Children’s Authors

by Katherine Fleming|August, 2012

Back-to-school season is the perfect time to set up visits to schools or libraries in your community. Teachers and librarians can be powerful ambassadors for authors and illustrators.

Fans Meet Authors at Comic-Con

August, 2012

Comic-Con International, the 130,000-strong annual pop culture and entertainment convention, provides many opportunities for Random House to promote books and authors to an audience of passionate fans and cultural influencers.

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Made to Measure: Web Analytics

by Sophie McNeill|August, 2012

Last month, we looked at how to track your social media effectiveness. This month, we show you how to make the most of Google Analytics and other free tools to help you understand your fans and build your author presence online. Read more

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