So, you’ve been alerted that your ebook is on sale at a certain vendor. Ebook sales can be great opportunities to hype your book and encourage potential readers to check it out. Before you take to your socials, here are a few tips to make sure the promotion is a success!
It turns out that unlike many other types of “old” media, the physical form of a book provides a really great user experience. A book has a good tactile feel and an easy-to-understand interface that has been around for hundreds (even thousands) of years. Read more
Recent reports suggest that eBook growth has plateaued and millennials haven’t been adopting digital reading at the same rate as their parents. Are eBooks still the future?
We sat down with Liisa McCloy-Kelley, Vice President, Director, eBook Development and Innovation, to learn more about the eBook landscape and how the format is developing.
How have globalization, technology, and eBooks impacted the world of children’s illustrated books? We sat down with Rachael Cole, art director for Schwartz & Wade, to find out more.
The online book market moves so fast that we frequently have to take a step back and reevaluate. In that spirit, I recently reflected on four key trends that we saw in both the eBook and physical book sales numbers for our online accounts last year.
Who are eBook consumers and what are their reading habits? These questions are frequently posed to the Random House Research and Analytics team, and fortunately we have some great sources for understanding this technology-savvy group. One of those resources is data that we acquire through regular surveys of U.S. book consumers, which we can filter to look solely at eBook consumers. This has enabled us to get a good picture of who they are and their attitudes toward books and reading. What emerges is a portrait of the highly engaged reader: avid readers across digital and print formats, and technology “fast-forwards” who are more accessible than ever via both online and offline touch points.
The way we transform book content into digital experiences is rapidly evolving. New devices, screen sizes, and coding requirements are continuously introduced to the marketplace—adding complexity, but also offering great new opportunities to enhance the digital format.