We on PRH’s Author Development Team love to provide authors with resources and guidance for every part of the publishing journey. From the monthly Author Newsletter, Author University, and the Author Playbook, here are some of our most popular marketing tips and other resources that you may want to check out!
Across emails, texts, and social media, phishing attacks have skyrocketed over the last few years. As public figures, authors might be particularly vulnerable. Read on to learn how to protect yourself from scammers.
School visits are a memorable way for students to learn about the power of writing stories. They are helpful for teachers because they support literacy instruction, and they are awesome for authors and illustrators because you can interact with readers. But planning a school visit can be daunting. Focus on preparation and personalization. Kids remember the special stuff that happens at school. Be sparkly!
There are plenty of reasons to consider making an account on a new social media platform. Maybe you’re not a social media user and would like to start, or you are at the beginning of your journey as an author and making your first audience-facing account. Maybe another platform you frequent has undergone some rapid changes and you would like to show up for your audience elsewhere. Perhaps you took our Playbook Quiz and would like to take a crack at a platform it recommended. Whether you’re trying a newer social media site or a more established one, starting out somewhere new to you can be quite the task. Here are a few tips to help you find your bearings.
With more than 150 million members, Goodreads is the world’s largest community of readers. Read on for tips on how to reach more readers using your Goodreads Author account.
BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.
Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.
From acquisitions to publication (and beyond!), you’ll be working closely with your editor through the entire process. We reached out to editors across the company to come up with these five tips.
LinkedIn is an underrated method of meeting other authors. It’s a great space for keeping up with author events and upcoming book releases. It comes highly recommended by business authors. Not to mention, LinkedIn makes adding someone to your network as simple as the click of a button. But truly making and maintaining a connection can be a bit trickier. Here are some tips to help you make LinkedIn connections that last. Read more
Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.