At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2024, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
The Penguin Random House Intellectual Freedom Taskforce is continuing to oversee a variety of initiatives to protect the freedom to read. As you may have seen, on August 29, we filed a new legal case against the state of Florida, challenging the book banning provisions of HB 1069, in addition to our ongoing lawsuits in Iowa and Escambia County, Florida. During Banned Books Week in September, our Banned Wagon tour will hit the road again, visiting nine communities across the U.S. to give away free copies of banned books and share ways to take action in the fight against book bans.
We on PRH’s Author Development Team love to provide authors with resources and guidance for every part of the publishing journey. From the monthly Author Newsletter, Author University, and the Author Playbook, here are some of our most popular marketing tips and other resources that you may want to check out!
In recent global cybersecurity news, a compilation of nearly 10 billion passwords used by individuals all over the world was leaked on a popular hacking forum. Cybersecurity experts warn that criminals will use many of the leaked passwords for credential stuffing, a type of cyberattack where stolen login credentials are used to gain access to user accounts. These leaked passwords, especially when combined with previous password leaks, could contribute to data breaches, financial fraud, and identity theft across the nation.
June was Pride Month! Read on to find out how Penguin Random House celebrated Pride around the company, from in-person events to book lists highlighting queer voices.
In June, Author University hosted Canva experts Zehra Kayi and Heather Brown for a presentation on how authors can leverage Canva for their social media needs. Zehra Kayi shares six tips for the best ways a beginner can get the most out Canva’s free offerings.
The PRH Author Development team wants to hear from you! Please take this five-minute survey. Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Penguin Random House Author Portal.
Ever wondered how Penguin Random House Audio finds the voices who read their stories? The casting department works with PRH Audio’s producers to scout and develop narrator talent. What does their casting outreach look like? What stands out when they seek out new talent? What are some of the most unexpected challenges along the way? Discover all of this and more in the Q&A below with the PRH Audio casting department.
If you’ve started a newsletter, you may be wondering: How do I grow it from here? In this article, we offer several strategies for getting the word out organically and bringing in new subscribers without having to resort to paid advertising.
The Consumer Insights team conducts monthly surveys of avid readers to understand how their lifestyles, activities, and reading habits are impacted by current events over time. This month, we’re spotlighting The StoryGraph, a relatively new and engaging book tracking and recommendation web platform. (more…)