Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. (more…)
We, too, are writing our story at Penguin Random House: telling the world who we are, what we do, and why we do it. Equally important is how. We invite you to explore the shared sense of purpose across our organization in this new video. (more…)
Behind the scenes, your Penguin Random House teams are hard at work crafting copy that will draw readers in with a few sentences while still getting across your book’s essence. From web copy to flap copy, this relatively veiled field of publishing has evolved for all genres over the last decade. (more…)
With more than 1.5 million apps available in Apple’s App Store, the business of book apps is a competitive landscape. We spoke with Katherine McCahill, senior director of digital development, to find out how Penguin Random House approaches this space, and what the future of book apps looks like. (more…)
How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. (more…)
Read It Forward’s audience of avid readers is eager to hear directly from authors. (The average Read It Forward member reads sixty-two books per year!) Our site gives authors a platform to showcase their passions, their talents, and their own reading taste for our audience. (more…)
Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.
Podcasting, in its early forms, dates back to the early to mid-2000s. Dubbed an experiment by The Guardian in 2004, this twist on radio broadcasting blossomed into an entirely new kind of medium. But by the end of the decade, interest declined as streaming services, from Spotify to Netflix, took the main stage. (more…)
Engaging blog posts are a great way to connect with fans and give readers another reason to visit your site. Whether you’ve been thinking about starting an author blog or already have one, we’ve gathered tips to help create engaging posts that will inspire readers to revisit your site and share your content. 
(more…)
How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. (more…)