To the outside world, fiction writing gives an author unlimited freedom. From fantasy to contemporary and all genres in between, an author chooses—and often invents—the story’s setting, environment, culture, dialect, and technology, among other key elements.
From writing descriptive copy to choosing the right keywords and BISAC subject codes, we take a look at a few of the nitty-gritty metadata decisions your publishing team makes to ensure that your book reaches the widest possible audience.
Blog tours can be a great way to drum up early excitement about your book’s release. But what are the benefits of a blog tour, and how can you start your own? Our publicists are here to answer frequently asked questions about blog tours.
As we ring in 2016, we look back on the previous year, which was filled with success for many of our talented authors. We look forward to working closely with many of you in 2016, and to celebrating many more successes!
All bookstores love to support local authors, including independent stores, who can put extra effort into promoting an author and hand-selling books to readers. So your team at Penguin Random House works hard to ensure indies learn about your book. Read more
With the zillions of sites available for people to connect, it’s forgivable for your head to swim when you think about where to focus your social media efforts. Read more
Does your website use affiliate tracking for your retailer links? Then don’t miss this important Barnes & Noble Affiliate Program update.
Throughout 2015, the teams at Penguin Random House have rolled out many innovative programs aimed at introducing our books to the widest possible audiences. Read on to learn about some of the ways we have reached new readers in 2015, and how you can get involved.
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Soliciting blurbs makes many authors anxious—even though gaining an endorsement from someone you greatly admire can be an ego boost and an asset to your book. But the solicitation process also requires a sense of realism and practicality. We talked to four Penguin Random House editorial team members about the process of blurbing. Read more
A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. We asked publicity and social media experts to share tips and best practices to help you literally put your best face forward, across different platforms. Read more