Each fall, libraries and bookstores nationwide participate in Banned Books Week, raising awareness of literary censorship with displays of “challenged” books and hosting events celebrating the freedom to read. This year, Banned Books Week is from September 30 through October 6. Keep reading to find out how you can get involved!
Email newsletters are a great way to stay connected with readers. From promoting your new books to keeping your readers engaged between publications, email can strengthen your relationship with your fan base.
Publishing, if you listen to the media, blogs, or internet forums, is a dying business. The truth is another matter.For many years the book industry has been tracked by two separate organizations: the Book Industry Study Group (BISG) and the American Association of Publishers (AAP). I happen to have reporting going all the way back to 1982 in my office. For a long time, the organizations used very different methodologies to arrive at the total yearly sales volume for print and eBooks combined. Their numbers never came close to matching, which created a credibility problem. Read more
Using hashtags on Twitter is a great way to join an existing conversation and make your tweets more discoverable. Read more
Infographics take information or data and present it in a visually pleasing way. Read more
Back-to-school season is the perfect time to set up visits to schools or libraries in your community. Teachers and librarians can be powerful ambassadors for authors and illustrators.
Comic-Con International, the 130,000-strong annual pop culture and entertainment convention, provides many opportunities for Random House to promote books and authors to an audience of passionate fans and cultural influencers.
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Last month, we looked at how to track your social media effectiveness. This month, we show you how to make the most of Google Analytics and other free tools to help you understand your fans and build your author presence online. Read more
Random House’s sales team, the largest in the industry, does a lot more than take book orders in retailers’ back offices. Our reps, who have always been passionate advocates for our books and valued sources for book recommendations, have now expanded their role to reach a much broader circle of book lovers. Of course, they still work with booksellers, but they also present our books to librarians and specialty retailers, organize events for readers in their communities, and actively build buzz through blogs and social networks. They are local marketers par excellence, and their combined efforts have become essential in raising awareness of titles in their communities and beyond.
Libraries are not only critical resources for their communities, they are also some of our greatest partners in driving word-of-mouth for Random House authors and books. The American Library Association conference concluded a week ago in Anaheim, making this a great time to give you a glimpse into how we work with libraries. Read more