It turns out that unlike many other types of “old” media, the physical form of a book provides a really great user experience. A book has a good tactile feel and an easy-to-understand interface that has been around for hundreds (even thousands) of years. Read more
With more than 1.5 million apps available in Apple’s App Store, the business of book apps is a competitive landscape. We spoke with Katherine McCahill, senior director of digital development, to find out how Penguin Random House approaches this space, and what the future of book apps looks like. Read more
Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.
As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more
Building on the success of the existing Hudson Street video studio, Penguin Random House recently opened the door to a second state-of-the-art facility at 1745 Broadway in New York.
To accompany the new facility, Penguin Random House has significantly expanded the video production and services team. We caught up with John Clinton, director of digital video, to find out more about the new facility and how video teams at both locations can support our authors. Read more
The way we transform book content into digital experiences is rapidly evolving. New devices, screen sizes, and coding requirements are continuously introduced to the marketplace—adding complexity, but also offering great new opportunities to enhance the digital format.