Media appearances are an important part of many book launches and a great opportunity to spread the word about your book. But being a memorable guest on radio or television involves more than just the interview itself. Use the social media you already have to magnify the impact of your appearance and make yourself a welcome return guest.
Authors are a natural fit for Medium. Medium’s book collection, Biblio, has a sizeable following, reflecting an interest in bookish content; authors are active on the platform; and Medium recently started an original author video series called Foreword, in which author Kelly Corrigan interviews the likes of Margaret Atwood, Mary Roach, and Walter Isaacson.
But first things first. What exactly is Medium? And as an author, how can you take part? Read more
As we ring in 2015, we look back on a year filled with success for many of our talented authors. Continue reading to see some of those highlights at a glance. We look forward to working closely with all of you in 2015, and to celebrating many more successes! Read more
Building on the success of the existing Hudson Street video studio, Penguin Random House recently opened the door to a second state-of-the-art facility at 1745 Broadway in New York.
To accompany the new facility, Penguin Random House has significantly expanded the video production and services team. We caught up with John Clinton, director of digital video, to find out more about the new facility and how video teams at both locations can support our authors. Read more
Did you know that traffic from search engines usually makes up 50 to 60 percent of traffic to any website? Also, visitors from search engines such as Google and Yahoo are likely to be your most valuable visitors, because they searched for your content! Following these simple tips should help your site get more visitors from search engines.
Year after year, books are a favorite gift choice for shoppers during the holiday season. What more thoughtful way to show someone you care than with a book? This year, you can promote the gift of books and reading during the giving season, on- and offline. Keep reading to learn how you can join Penguin Random House to give books and give back.
Traditional consumer events such as book tours and press events have long been an important part of the publishing mix, and continue to be vital in spreading the word about a new book. But Penguin Random House has also been looking for new ways to connect readers directly with their favorite authors—by inviting super-fans to live events that are bold, exciting, and fun.
Facebook recently announced a number of updates to their site that will impact how you and your fans interact. We summarize the highlights and recommend some actions you might take.
Social media can be time-consuming. At Penguin Random House, we find Hootsuite to be an invaluable tool that makes scheduling social media posts a breeze, while also providing an easy way to break through social media noise, especially on Twitter. The video below gives an in-depth overview of Hootsuite and shows you how to optimize many of its useful features.
The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.