When it comes to connecting with potential readers online, most social media platforms have specific primary audiences. TikTok is great for the young adult and romance spaces. LinkedIn can be perfect for business, self-help, and journalism. What if there was a website with a curated space for every audience? Reddit may be the answer.
In this newsletter and through Author University events, we at Author Development have frequently recommended forming connections with readers and bookish content creators to help build your audience. When you’re starting out, forging those connections can be tricky. To help, we spoke with three bookish content creators about how they prefer to interact with authors online.
Live video is becoming an increasingly popular feature of social media apps—and while it may not feel like an obvious medium for an author, there is a lot to be gained from getting into it. Its casual nature allows an intimate and natural way of communicating with an audience. If you think livestreaming might be something worth looking into, here are some tips to get you started!
In the constantly evolving online landscape, it can be difficult to keep up on how to avoid the threats out there. GLBTQ Legal Advocates & Defenders (GLAD Law) is a leading legal services and civil rights organization dedicated to justice and equality for LGBTQ+ people and people with HIV. We’re passing along some tips from their new Digital Safety Guide on the best ways to protect your personal information.
With almost twenty years of history, YouTube remains at the forefront of video sharing on the internet. Naturally, it has garnered audiences for many different topics, but YouTube’s bookish community in particular is thriving. Since the platform is such a frequently used tool for consumers, authors can leverage it to connect with new readers.
The landscape for social media platforms has undergone a lot of changes in the last few years. In the rush, a few new platforms have risen to the surface. Check out this mini guide to some of these new platforms, and some best practices to help you find your footing if your curiosity is piqued!
Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.
The last time we checked in on Meta’s newest platform, Threads, it was early in its development. Now that it’s past its first birthday and has more than 200 million active users, we’re going over some of the new (and upcoming) features built to help creators get the best experience out of the app.
If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.
So, you’ve been alerted that your ebook is on sale at a certain vendor. Ebook sales can be great opportunities to hype your book and encourage potential readers to check it out. Before you take to your socials, here are a few tips to make sure the promotion is a success!