Without the camaraderie surrounding in-person author events and conferences, it can be difficult to stay connected with other authors during this time. In this article, we go over tips for how to virtually connect with the author community through the COVID-19 pandemic and beyond. (more…)
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In support of the Black Lives Matter movement, and in recognition of the urgent need to recruit and empower educators of color, Penguin Random House Education (PRHE) and the National Council of Teachers of English (NCTE) reimagined their annual Teacher Awards program, which they began co-sponsoring and administering last year, for 2020. (more…)
The emergence of Bookshop.org has been a boon for independent bookstores that have struggled during the last few months. Read on to learn about the function and purpose of Bookshop.org and how authors can get involved. (more…)
Social media videos with subtitles often receive high engagement, and can be a great way to make sure your message is received by everyone. Read on for a step-by-step process for adding subtitles to your digital video. (more…)
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Read on to discover key consumer needs that have arisen in the past few unprecedented months, and learn how PRH is tracking them. (more…)
In March, Penguin Random House issued a temporary open license, which was designed as an immediate measure during the coronavirus outbreak to connect our books directly with students and readers, while protecting the long-term value of our authors’ and illustrators’ intellectual property. In response to an increase in permission requests to use our titles, the open license simplifies the process for educators, librarians, and booksellers to conduct distance learning and read-aloud videos. Read on to learn more about the open license, which has been extended to August 31, 2020. (more…)
The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. (more…)
On Monday, June 8, members of the U.S. Board sent the following companywide email to Penguin Random House employees outlining an action plan and commitments regarding the company’s diversity and inclusion efforts.
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If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. (more…)