News for Authors

Dec 6, 2016

50% of Your PEN Membership Dues Shared by PRH Until 12/31

As writers, publishers, and believers in the power of language, we know how vital the First Amendment and free expression are to ensuring that books of all kinds are published for readers with every interest, from everywhere. (more…)

Dec 6, 2016

Using Facebook and Twitter Analytics to Shape Your 2017 Social Media Goals

Last month, we hosted a webinar on Facebook and Twitter Analytics. In this article, we discuss some of the takeaways from that webinar, as well as let you know how these ideas can help shape your 2017 social media goals. (more…)

Dec 6, 2016

Two Ways We’re Connecting Readers with Books this Holiday Season

Holiday gifts come in all shapes and sizes (we prefer the book-shaped kind), and there’s more than one way to give. Holiday giving is not only about giving gifts, but also about giving back. (more…)

Nov 7, 2016

The State of the Book Club

Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. (more…)

Nov 7, 2016

Educator Events: Connecting Authors with Educators

From book fairs to educator conferences and at the many venues in between, Penguin Random House partners authors with educators to improve learning for students of all ages. Read on to learn more about these partnerships and educational events. (more…)

Nov 7, 2016

Frequently Asked Questions About Amazon Author Pages

In summer 2016, the Penguin Random House Amazon sales team met with the head of the Author Central team to discuss frequently asked questions about author photos, new titles, and reader notifications. Here are those questions and answers: (more…)

Nov 7, 2016

Introducing the Penguin Random House Author Alerts Program

At Penguin Random House, we’re always seeking new ways to foster one-on-one relationships between authors and readers. In today’s ever-changing marketing landscape, email remains an essential tool for reaching consumers with news about your books. That’s why we’re excited to announce the launch of our newest automated email program, Penguin Random House Author Alerts! (more…)

Oct 4, 2016

How Our Children’s and Teen Library Marketing Teams Reach Patrons and Librarians

Libraries are—and always have been—an important part of communities, and according to a recent Pew Research poll, most Americans share the same view. From tech camps and Wi-Fi to increased ebook presence, libraries have been challenged to shift resources and services to meet the needs of the twenty-first-century digital world. (more…)

Oct 4, 2016

Five Unexpected Places We Sell Your Books

The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re no doubt familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams-Sonoma, Pottery Barn, and more. Read on to learn about five key places where we sell your books. (more…)

Oct 4, 2016

Snapchat 101

It’s time we looked at Snapchat, one of the fastest-growing and most-buzzed-about social platforms, with more than 200 million active users. Snapchat is known for its high concentration of millennial users, which makes it a great tool for connecting with the thirty-four-and-younger set.  However, recent reports show that older users are quickly taking to the app as well.  (more…)

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