News for Authors

Nov 2, 2015

Five Key Trends in the Book Market

What proportion of adults still read books? Are ebooks continuing to grow? Are independent bookstores hurting? What is the future of ereading? The last couple of months have seen the release of some illuminating market data and a flurry of informative media articles. We look at what this information may mean for the overall health and direction of our industry. (more…)

Nov 2, 2015

Newsletter Know-How: Ways to Effectively Reach Readers

The most important thing to keep in mind when developing your newsletter is that you are writing for people who actively want to hear from you. A newsletter is a great way to get your most-invested readers interested in your new book and to keep in touch between publications. You can also use it to draw attention to your social media channels or find new followers. (more…)

Oct 5, 2015

Moment of Truth: Trends in Nonfiction for Young Readers

The last couple of years have seen increasing growth and interest in nonfiction for young readers, driven by the Common Core State Standards and publishing innovation. We talked to booksellers, librarians, and experts to get their perspective on trends in this increasingly vibrant section of the book market. (more…)

Oct 5, 2015

On Writing: Creating Characters and Maintaining Continuity in Writing

Whether you’re writing fiction or nonfiction, you can become immersed in telling a story and lose sight of details such as character traits, plot, chronology, and more. We asked authors to share anonymously how they develop characters and maintain continuity within the unique worlds they’ve created. (more…)

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Oct 5, 2015

Live Chats and Engaging with Readers

From Reddit AMAs (“Ask Me Anything”) to Periscope, live content is becoming an increasingly popular approach to interaction on the web. Nowadays, it seems every social media platform is making a play in this space. For authors, this can be a valuable (and relatively easy!) way to powerfully engage with readers and fans. Below is a quick roundup of a few opportunities for dipping your toe into the live content pool. (more…)

Sep 1, 2015

The State of the Audiobook

A survey released last month by the Audio Publishers Association (APA) shows that the audiobook category grew disproportionately, in both titles published and unit sales, compared to the overall book industry in 2014. The APA’s annual sales survey revealed that sales in the audiobook category totaled more than $1.47 billion in 2014, up 13.5 percent from 2013, and the category also saw a significant increase in the number of titles published. The survey attributed that growth to the growing popularity of digital downloads and increased awareness of the audiobook format. (more…)

Sep 1, 2015

Ten-Minute Tip—Your Amazon Author Page

Updating your Amazon Author Page may not be top of your to-do list on a sunny September afternoon. However, these are some of the highest-traffic author-related pages on the Web. Ten minutes spent updating your page could well pay dividends in terms of discoverability for you and your titles. We show you why and how to optimize your page using Amazon Central. (more…)

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Sep 1, 2015

Why Followers, Influencers, and Brands Should Be Your Best Friends

Relationships can be hugely important in book publishing, and often these relationships begin with the author. Whether it’s an author’s relationship to his or her followers, a group of influencers, or particular brands, these connections can significantly impact the success of a book. This article explores some of these connections, citing examples of  relationship-driven campaigns that worked. I should note that although these strategies were used for cookbooks, the ideas are applicable to all genres, with a bit of creativity and flexibility. (more…)

Sep 1, 2015

You Click, Brightly Donates

Helping parents raise lifelong readers and book lovers is what Brightly is all about. That’s why Brightly is partnering with Save the Children to donate books to families in need. (more…)

Aug 4, 2015

Fair Game: The Four Factors that Define Fair Use

The widespread availability of copyrighted works on the Internet sometimes gives the impression that using or reproducing that material without permission is fair game. But despite its ostensible availability, not all content is free for the taking. Over time, U.S. courts and Congress have developed standards for determining when a use is “fair” and does not infringe copyright. (more…)

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