We’re delighted to announce a significant upgrade to the Author Portal, which includes a better tool for tracking sales, new ways to connect with other authors, and an improved design that’s optimized across tablets and smartphones. Here’s what you need to know about the new portal.
Please note: if you had already registered, then your previous credentials will work on the new portal. You do not need to re-register. (more…)
Thousands of our authors use the Author Portal monthly, weekly, or even daily to check sales of their titles. We’ve completely rebuilt the Author Portal Sales Tool to make it easier to use, even while on the go. We’ve also amped up the tool’s analytical capabilities, making it simpler to compare titles and export information. Read on to learn all about our new enhanced Sales Tool. (more…)
A popular feature of the Author Portal is our Connect with Readers section. Here, we’ve been gathering tips from Penguin Random House and external experts about how to connect with fans and market your titles. Now, take a whirlwind tour around the best content that Connect with Readers has to offer. (more…)
We’re excited to announce the launch of PenguinRandomHouse.com, our new public-facing website, which showcases Penguin Random House titles and makes it easier than ever for consumers to find their next great read. The new site, created in-house, also offers enhanced author information and other features to connect authors and readers more seamlessly than ever.
Previewing books has become increasingly important in helping readers decide to buy. A recent study found that 18 percent of respondents had read a sample of a book or looked through it in person, and liked it enough to make the purchase. More anecdotally, we often see a spike in sales when titles are placed into sampling programs, and a drop in sales when titles are withdrawn.
Save the date and mark your calendars. #TwitterFiction Festival will return from May 11 through May 15, pushing the boundaries of storytelling to bring fiction to life on Twitter—and onstage during an exclusive live event in New York City.
Recent reports suggest that eBook growth has plateaued and millennials haven’t been adopting digital reading at the same rate as their parents. Are eBooks still the future?
We sat down with Liisa McCloy-Kelley, Vice President, Director, eBook Development and Innovation, to learn more about the eBook landscape and how the format is developing.
Parents who love to read want to share that passion with their children and bond over books. But busy lifestyles often get in the way of developing this connection. Enter Brightly, a new online resource that makes it a little easier, and a lot more fun, for moms and dads to raise children who love to read. Through thoughtful recommendations, expert tips, and fun ideas, Brightly inspires moms and dads to create reading lives for their families.
Social media can be a powerful tool for authors, enabling them to form meaningful connections with readers. But for many authors, trying to figure out the right approach can lead to a series of questions: What should I post about? What sort of tone should I use? How can I connect the conversations I am having online with offline events such as book tours? We caught up with Dan Blank, founder of WeGrowMedia and last month’s webinar speaker, to find out what advice he typically offers authors.
Every author’s work is unique. And yet, early in the publishing process, authors are often asked by agents or publishers to provide comparison (“comp”) titles. We asked Penguin Random House editorial, sales, and analytics teams why comp titles are important, what makes for a meaningful comp, and how to find them if you are asked.