Did you know that traffic from search engines usually makes up 50 to 60 percent of traffic to any website? Also, visitors from search engines such as Google and Yahoo are likely to be your most valuable visitors, because they searched for your content! Following these simple tips should help your site get more visitors from search engines.
Year after year, books are a favorite gift choice for shoppers during the holiday season. What more thoughtful way to show someone you care than with a book? This year, you can promote the gift of books and reading during the giving season, on- and offline. Keep reading to learn how you can join Penguin Random House to give books and give back.
Traditional consumer events such as book tours and press events have long been an important part of the publishing mix, and continue to be vital in spreading the word about a new book. But Penguin Random House has also been looking for new ways to connect readers directly with their favorite authors—by inviting super-fans to live events that are bold, exciting, and fun.
Facebook recently announced a number of updates to their site that will impact how you and your fans interact. We summarize the highlights and recommend some actions you might take.
Social media can be time-consuming. At Penguin Random House, we find Hootsuite to be an invaluable tool that makes scheduling social media posts a breeze, while also providing an easy way to break through social media noise, especially on Twitter. The video below gives an in-depth overview of Hootsuite and shows you how to optimize many of its useful features.
The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.
For debut and seasoned authors alike, the time just before your book’s publication can be simultaneously exciting and nerve-racking. To help with the latter, we asked a few Penguin Random House authors and editors to offer their best advice for authors nearing their publication date.
A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well.
Two years ago, amid myriad speculations in the media, on blogs, and in internet forums about the looming death of the book business, we were happily surprised to find that these speculations were far from the truth. In fact, the data showed a very stable progression of the industry’s revenue pool.
Twitter recently rolled out a new free analytics platform, which you can reach at analytics.twitter.com/about. Previously, Twitter offered only very basic analytics, but the revamped page offers much improved tools, similar to Facebook Insights.