Two years ago, amid myriad speculations in the media, on blogs, and in internet forums about the looming death of the book business, we were happily surprised to find that these speculations were far from the truth. In fact, the data showed a very stable progression of the industry’s revenue pool.
Twitter recently rolled out a new free analytics platform, which you can reach at analytics.twitter.com/about. Previously, Twitter offered only very basic analytics, but the revamped page offers much improved tools, similar to Facebook Insights.
Getting advance copies of books into the hands of book reviewers has been a publishing industry tactic for generations. However, early reader review programs are no longer limited to sending hard-copy galleys to established book reviewers.
Changes to the technological and media landscapes are allowing authors and publishers to get advance copies to previewers faster than ever and, ultimately, reach readers more effectively. (more…)
We asked some of our authors to anonymously share their best ideas on how to beat writer’s block. Read on for inspiration.
(If you would like to contribute to this series, see the note at the end of the article.) (more…)
Even in this social media age, having a good author website is still important. Websites give authors credibility and act as their home on the web, directing information-seekers to where they can buy the book, connect with the author on social media, or book the author for a speaking engagement.
We asked some authors to share the best advice they have ever received from their Penguin Random House editors.
Below, we explore the evergreen topic of the best editorial advice you have received. Next month, we’ll explore the question “How do you overcome writer’s block?” Submit your answers for inclusion here. (more…)
Penguin Random House’s genre-specific websites now reach more readers than ever through creative content and syndication strategies. These sites include Biographile, aimed at readers of biography and memoir; Suvudu, dedicated to science fiction and fantasy; Word & Film, which covers the intersection of film, television, and books; TasteBook, a community for foodies; and Everyday eBook, for digital readers.
Podcasting is a popular medium for readers and authors alike, and can expand your fan base with interesting, shareable content.
At the Penguin Random House Speakers Bureau, we represent an unrivaled roster of speakers who are shaping national conversations—on and off the page. Our newly designed website, prhspeakers.com, showcases our award-winning and bestselling talent, from Pulitzer Prize winners such as Junot Díaz, Charles Duhigg, Jennifer Egan, and Isabel Wilkerson to number-one bestselling authors, including Gillian Flynn, John Green, Charlaine Harris, Kathryn Stockett, Cheryl Strayed, and Markus Zusak.
Building a social media presence can be important to your success as an author, but it can also be a significant time investment. We share our best tips on how to manage your social media efforts most effectively.