Many people and teams work behind the scenes at Random House to bring each book to the widest possible audience. Here, you’ll meet some of them and learn more about what’s involved, from editorial and design through production, marketing, sales, and distribution.
From June 4–7, publishers, booksellers, agents, librarians, and authors come together in New York City for BookExpo America (BEA), the largest gathering of book trade professionals in North America. While other international book conferences like the Frankfurt Book Fair or the London Book Fair serve primarily as global marketplaces for foreign rights, BEA is dedicated first and foremost to bookselling and booksellers.
During the weeklong event, publishers exhibit upcoming publications and present their publishing programs to a series of booksellers and distributors in individual meetings. Our PR teams support individual author events or book signings and distribute promotional materials as well. Read more
Each summer, just in time for vacation season, the Audio Publishers Association (APA) and the Association of American Publishers (AAP) join forces for the June is Audiobooks Month initiative, a marketing program dedicated to promoting the audiobook format. Many of the activities are part of the Get Caught Listening awareness campaign, which includes media outreach, a video contest, advertising in industry publications, and the APA Author Tea event at BookExpo America.
Pinterest’s meteoric rise has made it the number three social network, behind Facebook and Twitter. As Pinterest develops, people are using it to go beyond recipes and home décor. Here, we suggest ways authors can use Pinterest to build their brands and generate useful traffic. Read more
International sales in all formats are a substantial and growing share of the total market for Random House, expected to surpass $100 million by the end of 2012.
To find out more, we sat down with Cyrus Kheradi, Senior Vice President, International Sales and Marketing, to hear what his team is doing to help sell Random House books all over the world. Read more
It probably goes without saying… we love books! We love to talk about books and we really love connecting with other readers. Over the past several years, Random House has been growing a network of websites designed to foster communities of readers particularly passionate about specific categories. Suvudu.com is dedicated to sci-fi, fantasy, paranormal, gaming, Star Wars, and graphic novels. WordandFilm.com is where voracious readers and film fans discuss books being adapted into movies or television series. Books for Better Living focuses on the mind, body, and spirit categories. Read more
On March 29, 2012, Facebook introduced the new Timeline look and feel for pages. Here are five tips to help you make the most of Timeline: Read more