News for Authors

As many parts of the world begin to open up again, another reading-filled summer is about to unfold. Keep reading to find out what’s driving this summer’s reading trends, from “BookTok” favorites to the art of canning and preserving. (more…)

In this marketing tip, we look back on an article of ours that addresses the questions: “Should I have an author newsletter? And how do I start one?” These questions have become even more relevant over the last two years, so read on to find out what’s new in the newsletter space. (more…)

We are pleased to share Penguin Random House’s 2020 Social Impact Report, which summarizes our 2020 global commitment to serving our communities beyond the books we publish. (more…)

In March, the Author Portal team brought you Author University, a live virtual masterclass for authors by authors. We’re thrilled to announce that all sessions from Author University are now available on demand for your viewing pleasure. (more…)

Penguin Random House has the most robust consumer marketing team in the industry, so we thought it was time to give you a look behind the scenes at how we support you, your publishing teams, and your books. (more…)

Bookstores love to support local authors, especially independent stores, which can put extra effort into promoting an author and hand-selling books to readers. In this article, we discuss ways to work with independent bookstores when promoting your book. (more…)

On Monday, May 24, you are invited to join Penguin Random House CEO Markus Dohle’s virtual live conversation with Adam Grant, organizational psychologist and #1 New York Times bestselling author of Give and Take, Originals, Option B, and Think Again. (more…)

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2021, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter. (more…)

The world is noisy—with all the books, music, and TV shows released daily, we know it can feel daunting for readers to decide what to tune in to next. That’s why Penguin Random House is rolling out Today’s Top Books, a custom-built website that uses data to serve up the five trending books of each day.  (more…)

Once you’ve completed the editing process for your manuscript to the mutual satisfaction of you and your editor, you’re probably eager to get started on promoting your book. And in the waiting period before active book promotion begins, there are several actions you can take to boost your presence and make for a seamless promotional process when the time comes! (more…)