At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2021, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter. (more…)
The world is noisy—with all the books, music, and TV shows released daily, we know it can feel daunting for readers to decide what to tune in to next. That’s why Penguin Random House is rolling out Today’s Top Books, a custom-built website that uses data to serve up the five trending books of each day. (more…)
Once you’ve completed the editing process for your manuscript to the mutual satisfaction of you and your editor, you’re probably eager to get started on promoting your book. And in the waiting period before active book promotion begins, there are several actions you can take to boost your presence and make for a seamless promotional process when the time comes! (more…)
Effective May 1, 2021, independent bookstores in the United States will receive an additional month to pay their Penguin Random House invoices. This extended payment plan will become effective with all titles in the May invoice cycle, including initial orders for May titles and reorders placed during the May billing cycle.
PRH recently welcomed Anthony Key as our new director of multicultural marketing. In this Q&A, we’ll get to know Key, his vision for PRH and publishing as a whole, and his dedication to the pursuit of getting books into the hands of all readers. (more…)
Calling all authors! Penguin Random House is proud to present Author University, a two-day virtual learning event—by authors, for authors—on March 9 and 10, featuring a selection of breakout authors sharing advice and insights. Read on for more information about the event.
TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. (more…)
Together with We Need Diverse Books (WNDB), Penguin Random House is thrilled to announce the launch of the Black Creatives Fund, an initiative with a mission of supporting emerging and established Black writers and illustrators. PRH is the inaugural sponsor of the fund for the year 2021. (more…)
PRH’s three national distribution centers had to quickly pivot their operations when the pandemic hit. Read on to learn how our distribution teams safely and successfully kept books shipping throughout 2020. (more…)
With Valentine’s Day almost upon us, the PRH Insights team delved into the Romance genre to get a glimpse of its average reader. Let’s take a closer look at the makeup of the Romance audience, from demographics to purchasing habits! (more…)