Visual media has become a must on social media. Studies show that social media users across all platforms respond better to and interact more with pictures and images compared to plain text. Tweets with images receive 150 percent more retweets than tweets without images. Facebook posts with images see twice as much engagement as those without. And Instagram, a platform specifically designed for image-sharing, recorded more than 500 million users in June 2016. (more…)
From logging in to your website, blog, and social accounts to emailing book-related materials, staying on top of cybersecurity is more important than ever. Thankfully, with each new threat come new tools to block it and keep your identity and data safe from harm. Below are some specific tips and best practices for protecting your privacy. (more…)
April is quickly becoming the month to celebrate books and reading, with campaigns here in the United States—including Poetry Month and #ProjectReadathon—and abroad—including UNESCO’s World Book and Copyright Day and Spain’s St. Jordi Day. Keep reading to learn more about how Penguin Random House is helping to drive the global conversation about books and reading this April, and how you can get involved and give back. (more…)
With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. (more…)
Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings and webinars to the variety of resources on the Penguin Random House Author Portal. (more…)
Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. (more…)
In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. (more…)
The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. (more…)
With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. (more…)
Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? (more…)