Please note that the advice provided here is for informational purposes only. If you are dealing with serious threats to yourself and your family, or threats of legal action, you should consult with a lawyer. (more…)

As we’ve covered in previous posts, the podcasting trend has skyrocketed in recent years. But who are podcast listeners, how many of them are avid readers, and how can authors reach this key market? In this article, we compare readers and listeners to find some common ground. (more…)

Our in-house digital video team offers our authors and publishers the highest-quality state-of-the-art video presentations for the largest audiences. Now in our third year of operation, we continue to work with authors from all PRH divisions at our in-house studios, at major author events (BookCon, ComicCon, BookExpo, ALA), and on location for special projects. (more…)

Penguin Random House is among a select group of partners, including A&E, BuzzFeed, and others, who are creating video for the newly launched Facebook Watch. Read on to learn more about this initiative and how we’re using it to connect readers with books and authors.   (more…)

From Apple launch events to Netflix viral campaigns, creating early buzz for a new product in any industry is key to its initial success. Read on to learn more about how marketing/media campaigns in support of pre-orders can help capture that early buzz in the book world. (more…)

First-Year Experience (FYE) is a program run by colleges and universities to help students transition from high school to college. To foster student participation in co-curricular events, hundreds of schools across the country include a Common (or Campus) Read as part of their FYE program for incoming freshmen. (more…)

Whether you’re speaking at a local bookstore or you find yourself in an elevator with an inquisitive friend, as an author you will find yourself pitching at every turn. This toolkit will help you develop pitches to navigate any situation. (more…)

At Penguin Random House, we strive to put the right book in the right reader’s hands and to enhance opportunities for discovery while paying close attention to emerging platforms and trends. In October 2016, we launched Season of Stories, an eleven-week serialized reading event. (more…)

For fiction writers, a critical part of building the world for your main character is introducing other interesting, authentic characters. In this article, our editors provide tips to strengthen supporting characters. (more…)

Librarians play a key role in breaking out first-time authors and in helping expand the readership of growing and established authors. And for more than twenty-five years, the library marketing team has been a leader in supporting and marketing books to these essential partners. Read on to learn how we get your books into the hands of librarians across the country. (more…)