From royalties and sales data to anti-piracy tools and marketing tips, the Penguin Random House Author Portal makes a lot of information available to you. In this article, we’ll break down some key features you might not be aware of, and reintroduce you to the online Author Questionnaire. (more…)
Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.
Between school, work, and other hobbies or responsibilities, it’s hard for some to find time to read all of the titles on their growing to-be-read list. That’s why, for some readers, the summer is the perfect time to relax and escape into the pages of a good book. In this article, we take a closer look at what’s trending this summer. (more…)
Whether you’re a digital native or you picked up those skills later in life, you’ve probably noticed that extensive changes are made every few years to some of our most-used computer programs, though these changes aren’t always communicated or utilized. In this article, we take a deep dive into Microsoft Word and Office 365 to see how authors can get the most out of its features—new and old. (more…)
Over the past decade, the emergence of platforms through which to broadly distribute any and all types of media has made video a major component of how businesses reach and engage consumers with products and services. Read further to learn how authors can use DIY video techniques to engage their readers. (more…)
A book publisher’s ability to have a finger on the pulse of cultural trends, media, and technology is key to a successful strategy that affects just about every phase of the publishing process. (more…)
Emerging technologies from chatbots to voice assistants are changing every aspect of our lives. As consumers embrace new tech, many industries, including book publishing, are using these mediums to connect with existing and new audiences. (more…)
Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. (more…)
Our newly announced CEO of Penguin Random House U.S., Madeline McIntosh, comes from a book-loving background. She has worked at PRH for more than twenty years in a variety of capacities, from editorial to digital and from sales to audio, from serving as chief operating officer to, most recently, overseeing the Penguin Publishing Group. (more…)
We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. (more…)