As you navigate the publishing process, you will work closely with both your publicity and your marketing teams. This article gives a breakdown of these two essential publishing realms, the differences between them, and how they work to get your book out into the world. (more…)
Since Penguin and Random House merged in 2013, it has always been our hope that the colleagues from both houses would officially unite under one roof. This became a reality in 2016 when Markus Dohle, Penguin Random House CEO, announced to employees that SL Green Realty Corp., the majority owner of Random House’s longtime headquarters at 1745 Broadway, had offered an exceptional one-time deal and PRH accepted the opportunity for an earlier move than previously thought possible. With that, a multi-year project to bring the Penguins uptown began. (more…)
Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. (more…)
As digital audio consumption continues to grow, the team creating our audiobooks continues to adapt. We sat down with Amanda D’Acierno, president and publisher of Penguin Random House Audio Group, to learn more about the inner workings of PRH Audio and the audiobook industry as a whole. (more…)
To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. (more…)
Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. (more…)
The explosive rise of smart speakers in recent years has been fascinating to watch—and to listen to. In this article, we’ll highlight the recent history of voice technology and take a look at how we’re integrating voice into the publishing industry. (more…)
Last month, we shared a video showing how Penguin Random House goes beyond the books we publish to give back to our communities. By volunteering, book donations, and charitable giving, every day our employees and publishers strive to make a positive difference in the world through our Social Impact initiatives. (more…)
Your official author photos will become one of your most-used assets throughout the publishing process, from publicity to production. In this article, we offer tips on how to get good, multi-purpose author photos. (more…)
As we ring in the new year, we look back on the many successes achieved by our talented authors in 2018. We look forward to working closely with many of you in 2019, and to celebrating more achievements to come! (more…)