Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. (more…)
Our newly announced CEO of Penguin Random House U.S., Madeline McIntosh, comes from a book-loving background. She has worked at PRH for more than twenty years in a variety of capacities, from editorial to digital and from sales to audio, from serving as chief operating officer to, most recently, overseeing the Penguin Publishing Group. (more…)
We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. (more…)
A podcast can be a great way to extend your author brand, but it requires a sizeable time and financial investment, and the process can be challenging. Enter Anchor, a new app that offers a user-friendly way to record and share your own podcasts. (more…)
The right to freedom of expression, and the protection of writers against censorship and unjust persecution, are indispensable to the development of society and culture. We at Penguin Random House are unwavering in our support of writers who seek out truth in their stories and stand with organizations that share in our commitment and devotion to free speech as a fundamental right. (more…)
When authors are writing outside of their experience, feedback from experts within the communities they’re writing about is crucial. Read on to learn more about this important stage of the editorial process. (more…)
Building a community of other writers, supporters, and readers is an important way for authors to spread the word about their work. In this article, we’ll provide tips on how to engage with authors and readers using social media, online events, and email. (more…)
You may have noticed a recent upgrade to the Author Portal: a site-wide notification system that keeps our authors up to date when any new information is added to their portals. Continue reading to learn more and to take our annual Author Portal, newsletter, and webinar survey. (more…)
Recently, the publishing industry has seen an uptick in books that showcase activism from the youth perspective. Books like She Persisted by Chelsea Clinton, Dear Martin by Nic Stone, and I Am Not Your Perfect Mexican Daughter by Erika L. Sánchez broach topics of social justice and acknowledge the presence of racial, socioeconomic, and gender divides in our society. (more…)
In the age of social media, our communication platforms are constantly in flux. In this article, we highlight recent updates to the most popular social media platforms, and how these changes will be relevant to you. Incorporating these updates into your social media routine might really help to extend your brand and increase awareness about your books! (more…)