To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. (more…)
Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. (more…)
The explosive rise of smart speakers in recent years has been fascinating to watch—and to listen to. In this article, we’ll highlight the recent history of voice technology and take a look at how we’re integrating voice into the publishing industry. (more…)
Last month, we shared a video showing how Penguin Random House goes beyond the books we publish to give back to our communities. By volunteering, book donations, and charitable giving, every day our employees and publishers strive to make a positive difference in the world through our Social Impact initiatives. (more…)
Your official author photos will become one of your most-used assets throughout the publishing process, from publicity to production. In this article, we offer tips on how to get good, multi-purpose author photos. (more…)
As we ring in the new year, we look back on the many successes achieved by our talented authors in 2018. We look forward to working closely with many of you in 2019, and to celebrating more achievements to come! (more…)
If you’ve logged into the Penguin Random House Author Portal in the past month, you may have noticed our new adaptive authentication login process. In this article, we detail the new process and the benefits to come from it. (more…)
The blogging site, Tumblr is one of the more dynamic and versatile social media platforms out there. In this article, you’ll learn some tips on using Tumblr to promote your books in creative and interesting ways. (more…)
Books have the power to connect and transform us, and at Penguin Random House, as a global community of book lovers, we are passionate about making a positive difference in the world with our publishing. (more…)
In July, we gave our authors a peek into our top five summer sales trends. In this article, we zoom out a bit and take a look at the entire year, reviewing some of the top sales trends at Penguin Random House throughout all of 2018. (more…)