News for Authors

Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.

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At Penguin Random House, our mission—to ignite a universal passion for reading by creating books for everyone—guides us daily. It fuels our desire to not only publish with excellence, but help narrow the gap between the world today and the world we aspire to, one that is more just, healthy, and equitable.

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After the initial buzz of a book’s launch fades and the book is out in the world, many authors wonder how to keep that momentum going. Read on for a few tips on keeping momentum up months (and years!) after your launch.

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At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

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Bookstores offer key support for authors, and no one knows that better than Devin Rutland, an in-house sales rep who sells books to indies across the country. Read on to learn about Rutland’s newly created role and why the author-bookstore relationship is so fundamental to bookselling.

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Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.

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From acquisitions to publication (and beyond!), you’ll be working closely with your editor through the entire process. We reached out to editors across the company to come up with these five tips.

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The Consumer Marketing Team, in partnership with the Penguin Random House LGBTQ+ Network and our esteemed authors, has officially dropped Pride in Your Words, our first-ever zine, a cornerstone of this year’s Pride campaign.

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LinkedIn is an underrated method of meeting other authors. It’s a great space for keeping up with author events and upcoming book releases. It comes highly recommended by business authors. Not to mention, LinkedIn makes adding someone to your network as simple as the click of a button. But truly making and maintaining a connection can be a bit trickier. Here are some tips to help you make LinkedIn connections that last.  (more…)

This year and in 2021, “Read more” ranked as the #3 New Year’s resolution cited on social, rocketing up the list after not even ranking in the top ten for 2019 and 2020. We already know that 2021 was a record year for reading and book sales, and more people than ever are looking to either build a reading habit or find a way to sustain a habit they began during the pandemic. And last year, when we posted a graphic of a phone with texts from “my books” saying “psst . . . put your phone down!,” we were flooded with messages asking if these were real texts that people could sign up for.

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