News for Authors

Comic-Con International, the 130,000-strong annual pop culture and entertainment convention, provides many opportunities for Random House to promote books and authors to an audience of passionate fans and cultural influencers.

Last month, we looked at how to track your social media effectiveness. This month, we show you how to make the most of Google Analytics and other free tools to help you understand your fans and build your author presence online. Read more

Random House’s sales team, the largest in the industry, does a lot more than take book orders in retailers’ back offices. Our reps, who have always been passionate advocates for our books and valued sources for book recommendations, have now expanded their role to reach a much broader circle of book lovers. Of course, they still work with booksellers, but they also present our books to librarians and specialty retailers, organize events for readers in their communities, and actively build buzz through blogs and social networks. They are local marketers par excellence, and their combined efforts have become essential in raising awareness of titles in their communities and beyond.

Libraries are not only critical resources for their communities, they are also some of our greatest partners in driving word-of-mouth for Random House authors and books. The American Library Association conference concluded a week ago in Anaheim, making this a great time to give you a glimpse into how we work with libraries. Read more

The globetrotting editors at Fodor’s Travel provide expert guidance on more than 7500 locales around the world. If you’re planning to travel to Europe this summer, here are some general tips, whether you’re visiting London for the 2012 Olympics, perennial favorites Paris and Rome, or emerging hotspots like Croatia and Hungary….

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In today’s content-hungry world, making use of a few simple, free analytics tools can help you understand which activities are worth your time. These tools can also help hone your marketing skills. Read more

Many people and teams work behind the scenes at Random House to bring each book to the widest possible audience. Here, you’ll meet some of them and learn more about what’s involved, from editorial and design through production, marketing, sales, and distribution.

From June 4–7, publishers, booksellers, agents, librarians, and authors come together in New York City for BookExpo America (BEA), the largest gathering of book trade professionals in North America. While other international book conferences like the Frankfurt Book Fair or the London Book Fair serve primarily as global marketplaces for foreign rights, BEA is dedicated first and foremost to bookselling and booksellers.

During the weeklong event, publishers exhibit upcoming publications and present their publishing programs to a series of booksellers and distributors in individual meetings. Our PR teams support individual author events or book signings and distribute promotional materials as well. Read more

Each summer, just in time for vacation season, the Audio Publishers Association (APA) and the Association of American Publishers (AAP) join forces for the June is Audiobooks Month initiative, a marketing program dedicated to promoting the audiobook format. Many of the activities are part of the Get Caught Listening awareness campaign, which includes media outreach, a video contest, advertising in industry publications, and the APA Author Tea event at BookExpo America.

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