At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2024, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Across emails, texts, and social media, phishing attacks have skyrocketed over the last few years. As public figures, authors might be particularly vulnerable. Read on to learn how to protect yourself from scammers.
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.
From logging in to your website, blog, and social accounts to emailing book-related materials, staying on top of cybersecurity is more important than ever. Thankfully, with each new threat come new tools to block it and keep your identity and data safe from harm. Below are some specific tips and best practices for protecting your privacy. Read more
Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. Read more
How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more
From writing descriptive copy to choosing the right keywords and BISAC subject codes, we take a look at a few of the nitty-gritty metadata decisions your publishing team makes to ensure that your book reaches the widest possible audience.
Two years ago, amid myriad speculations in the media, on blogs, and in internet forums about the looming death of the book business, we were happily surprised to find that these speculations were far from the truth. In fact, the data showed a very stable progression of the industry’s revenue pool.
There’s no doubt about it—book purchasers are curious about and engaged with media content across a variety of platforms and channels, especially online media. This makes book purchasers more accessible than ever to messages from authors and publishers.
Publishing has traditionally been thought of as an industry that instinctively knows the reader and draws primarily on experience and general market trends to design publishing and marketing plans. Even as that instinctive factor remains a critical element of success, Random House has built a Consumer Insights team that draws on a number of data sources to help marketers and publishers better understand consumers. One of the most useful resources is the Random House reader panel, which allows direct access to and feedback from readers.