As publishers, we are grounded by our beliefs in the inherent value of the open exchange of ideas, and in the power of narratives to broaden perspectives and strengthen human empathy. But these beliefs—and equitable access to books—are under serious threat. Book bans are not new, but the dramatic increase in bans and challenges, along with the change in tactics, is unprecedented.
Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.
Penguin Random House is thrilled to invite you to Author University 2022: Master Classes for Authors, a virtual learning event featuring a selection of breakout authors and publishing experts sharing their advice and insights on how to pitch your book, tips for debut authors, and more. Author University is completely free and open to every Penguin Random House author.
Seeking content from all over the world . . . grappling with the realities of the climate crisis . . . dealing with existential challenges facing the nation . . . Read on to learn more about Moments.
Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.
Denise Williams is a rising star in the literary community. Her relatable, contemporary romance novels, which feature characters of color navigating challenging social issues, are helping to fill wide gaps in the marketplace. (more…)
The Author Development team, working in close coordination with the publishing groups, helps authors expand their presence in adjacent content and format channels. They are the minds behind speaking, podcasting, online learning, licensing, merchandising, and brand strategy. The team also manages the Author Portal, which provides authors with access to real-time sales data and royalty information as well as marketing resources and tips to help broaden their audience. Read on to learn more about the team!
As we ease into a “new normal” of virtual, in-person, and hybrid book events, these tips will prepare you to get your book’s message across in any format. (more…)
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2021. We are excited to work closely with many of you in 2022, and to celebrate more coming accomplishments!
After our Inaugural Author University event in May, we heard your requests for more social media tips and more content for writers of YA and adult fiction. In November, the Author Portal team brought you Author University: The Bonus Sessions, a set of three live virtual masterclasses for authors by authors. We’re thrilled to announce that recordings of all the Bonus Sessions are now available on demand for your viewing pleasure.