News for Authors

Email newsletters are a great way to stay connected with readers. From promoting your new books to keeping your readers engaged between publications, email can strengthen your relationship with your fan base.

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Publishing, if you listen to the media, blogs, or internet forums, is a dying business. The truth is another matter.For many years the book industry has been tracked by two separate organizations: the Book Industry Study Group (BISG) and the American Association of Publishers (AAP). I happen to have reporting going all the way back to 1982 in my office. For a long time, the organizations used very different methodologies to arrive at the total yearly sales volume for print and eBooks combined. Their numbers never came close to matching, which created a credibility problem. (more…)

Using hashtags on Twitter is a great way to join an existing conversation and make your tweets more discoverable. (more…)

Infographics take information or data and present it in a visually pleasing way. (more…)

Back-to-school season is the perfect time to set up visits to schools or libraries in your community.  Teachers and librarians can be powerful ambassadors for authors and illustrators.

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Comic-Con International, the 130,000-strong annual pop culture and entertainment convention, provides many opportunities for Random House to promote books and authors to an audience of passionate fans and cultural influencers.

Last month, we looked at how to track your social media effectiveness. This month, we show you how to make the most of Google Analytics and other free tools to help you understand your fans and build your author presence online. (more…)

Libraries are not only critical resources for their communities, they are also some of our greatest partners in driving word-of-mouth for Random House authors and books. The American Library Association conference concluded a week ago in Anaheim, making this a great time to give you a glimpse into how we work with libraries. (more…)

The globetrotting editors at Fodor’s Travel provide expert guidance on more than 7500 locales around the world. If you’re planning to travel to Europe this summer, here are some general tips, whether you’re visiting London for the 2012 Olympics, perennial favorites Paris and Rome, or emerging hotspots like Croatia and Hungary….

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In today’s content-hungry world, making use of a few simple, free analytics tools can help you understand which activities are worth your time. These tools can also help hone your marketing skills. (more…)